The Well+Good Well Parent Awards honor the most innovative, effective, and wellness-focused products supporting parents and caregivers. Whether you’re a brand founder, marketer, or PR rep, this is your opportunity to spotlight products that truly make a difference in the parenting journey.
From pregnancy-safe body care to essential baby gear, we’re seeking items that promote health, ease, and everyday functionality. Submitting is simple, free, and open to products available now or launching by August 15, 2025.
We’re especially excited about new releases from the past year but welcome beloved fan favorites too. Ready to be recognized by Well+Good’s editorial team and a wellness-savvy audience? Start your submission today.
Eligibility
- Products must be available for purchase now or launching by August 15, 2025.
- Preference is given to products released between 2024–2025.
- We will consider older products that are proven fan favorites and still relevant.
- Entries must align with our mission to support parental wellness and everyday ease.
- Review the submission categories to ensure your product fits.
- Not sure if your product qualifies? Please email us at [email protected].
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How to Submit Your Product
To enter the 2025 Well Parent Awards, complete the official submission form by July 3, 2025. You may submit multiple products, but each must be entered separately.
Submission Requirements:
- Product name and brief description
- Launch date (must be available by August 15, 2025)
- Product category
- Link to purchase or pre-order
- Contact information for follow-up
Have questions? Email us at [email protected].
What We’re Looking For
Please note the following list is not exhaustive, and we may add or remove categories as we see fit.
Pregnancy & Postpartum Body Care
Products supporting parents before and after birth, such as: compression socks, maternity belts, prenatal vitamins, pregnancy-safe beauty, belly oils, recovery kits, scar treatments, postpartum bands, nipple creams, and more.
Baby Feeding Essentials
Items for breastfeeding and bottle-feeding, including: nursing bras (standard and sports), breast pumps, milk storage, feeding accessories, baby bottles (glass, silicone, etc.), sterilizers, warmers, formula (powder or ready-made), and more.
Everyday Baby Gear
Functional, parent-approved products like: baby carriers, wraps, diaper bags, sound machines, food makers, all-terrain strollers, baby monitors, and more.
Frequently Asked Questions
Who can submit a product?
Brands, PR agencies, founders, and product creators are welcome to submit. We’re looking for innovations that support parents and their wellness journey.
What types of products are eligible?
Products must be available for purchase now or by August 15, 2025. We prioritize items launched between 2024–2025, but exceptional fan favorites from earlier years are also considered.
Is there a fee to enter?
No, submission to the Well Parent Awards is free.
Can I submit more than one product?
Yes! You may submit multiple products, but each must be submitted separately.
What’s the deadline to submit?
All entries must be submitted by July 3, 2025, to qualify.
Where do I submit my product?
Use the official submission form linked on our website.
How will winners be chosen?
Our editorial team will test and evaluate submissions based on innovation, usefulness, quality, and alignment with the Well+Good mission.
When will winners be announced?
Winners will be revealed in Fall 2025 on Well+Good and across our media channels.
Still have questions?
Reach out to us at [email protected] — we’re happy to help.
Conclusion
The 2025 Well Parent Awards spotlight the products making real differences in the lives of parents and caregivers. If your brand supports wellness, innovation, and everyday parenting needs, we’d love to see your submission. Don’t miss the chance to be recognized by the Well+Good editorial team and our engaged community of modern parents.
